Pablo was born and raised in Phoenix to Mexican immigrant parents. He’s been creating since he could hold a crayon. Designing for his dad’s business by age 10 and getting published in Lowrider Arte Magazine by 13. After dropping out of art school, he built a streetwear brand in 2008 that caught the attention of artists like Mac Miller, MURS, Atmosphere, Wiz Khalifa, and more along with brands like The Hundreds, and Stussy.

For the last decade, Pablo has been creating and curating coffee, brands, and events throughout downtown Phoenix building culture, community, and connection. In 2019, he shifted that creative drive into modifying and tattooing, blending fine line precision with emotion. By 2023, he opened Sad Boy Studios, a downtown space that feels more like an art installation than a shop. Every tattoo, flash or custom, carries the same energy.